Experience Economy.

Hey There,
This school period I've been doing some coolhunting and found some pretty interesting stores/objects that belongs to the experience economy.
By experience economy I mean.. what people want/need and the way they experience everything.
Allot of company's have a part in this, they can create an experience, this creates a position in the market and by doing this they can compete with others.

''Orchestrate memorable events and memory itself becomes the product”

I was in Sweden this weekend and went to the city.. we wanted to eat something typical swedish so we went to Hötorgshallen it's a swedish food market in stockholm centrum. It looked like and old school food market where you can get fresh fish, lobster, swedish delicatessens etc.

What is it?
It's one of the counters in the renovated Swedish food market in the centrum of Stockholm where they sell Tapas.

Why is it cool?
The reason why it's cool is because it's a counter selling tapas but right next to it, it has his own bar made of wood where you can  sit relax have your tapas and some wine which the other food counters didn't have.
But that's not all when sitting there it makes you feel like your in a really fancy bar, you totally forget that your just sitting in a food market. How they do this is by playing soft jazz music, serving good wines and the decoration and totally gives you an authentic vibe. That makes that this counter/bar in Hötorgshallen belongs to the third phase in the experience ''Authenticity''.
The reason why it has growth potential is because renting a space for your business is getting more expensive every time. So by renting a small space in a cheaper location but still using the right music, furniture and food you can still create a unique experience for not only the customers but also for the employees.

The most AMAZING concert ever!

Hej*! ^Hello in Swedish^ :P

As you might know I was in Sweden this weekend for the Swedish house mafia concert! and what can I say?
They Nailed it!
it was over the top! great music, fireworks, confetti's, smoke, fire! just awesome! :) The craziest part was that there were around 40.000 people at the Arena and me and my friend were lucky to have tickets in the front! :) and met new fun people at the concert :)
I think I've never danced this much before :)
It's so sad this is their last tour!
It was such a great concert that I'am even considering to go to the concert in Amsterdam! that just tells you how much I enjoyed it :)

Beautiful Nature

Dille & Kamille

What is it?
It's an organic store were you can buy from books to soaps... candy or towels.

Why is it cool?
The reason why I believe this store is cool is because of the way it makes you feel when walking trough the store.
The racks in the store are all made of wood. everything is colour coordinated and it feels really old school but this modern.
People are looking now a days for cute little stores that might be hard to find in every city.

Fishy Fishy! follow me!

While going to the parking lot at the holland casino Breda, I saw the cutest thing on my way to a parking space!

What is it?
It's an aquarium it the shape of an arrow.

Why is it cool?
Walking to a parking lot is sometimes boring and even scary!
But walking to a parking lot with Fishy arrows? That's something totally different.
it not only gives you a feeling of comfort but it also looks impressive! It's really authentic just because they're using fishes instead of just a painted arrow.
The reason why this might have future potential is cause maybe from now on people would like to be entertained even when their leaving a place/city store etc...

Waiting for the train is now fun! Select your mood!

What is it?
It's a train station mood setter.

Why is it cool?
Most of the time is waiting at a train station boring! and feels like for ever before your train departs.
So for the people of the city of Breda this is different. for a couple of years already I've seen this electronic lights mood setter at the train station, the only thing you have to do is press the button that matches what your thinking about and the lights on the wall will turn into a colour that relates to the mood you selected.
It has future potential because it not only entertains you while waiting for your train, it also gives the train station a totally different feeling.

the Fairtrade city map!

Well guys.. this is my second coolhunt for the ''experience economy''

While visiting the store dille and kamille which is absolutely a gorgeous store I found this map at the counter.

 What is it?
It's a map of the city of breda that tells you were the fair trade/organic stores are.

Why is it cool?
The reason why it's cool is because people now a days are more conscious about their environment and want to shop environment friendly.
This map does not only tell you were these stores are but it also gives you a combination of stores that would be fun for visiting during your trip, like going to a environment friendly hair salon..or shopping at a vintage store... buying soaps that are animal friendly etc etc.
 The reason why this has future potential is cause people are being more conscious about their environment and how they shop and trying to support everything that has to do with living green.
So by creating this map, people will know all options that exist.