What is it?
This is the new MAC cosmetics campaign.
as you can see Jelena Abbou ( Figure competitor ) the face of MAC's new strength campaign.
The reason why this is cool, is because for a long time when we think of makeup we think of really feminine ladies wearing all kind of girly clothes.
But do you remember this photo?
Somehow when I see MAC's new campaign all I can think of is this picture!
I believe that MAC is trying to tell us.
The reason why this has future growth potential is because by using these type of campaigns it not only speaks to the female consumers but might also attract other genders for example the metrosexuals that would love to use a BB cream.